PAN Lili

Department of Tourism, School of Management Zhejiang University

 

Research Group of 《Xixi National Wetland Park Programme》

 

Xixi Wetland is the first national wetland park in China, and it will give constructive instructions to other wetland parks and ecotourism resorts in tourism production, tourist behaviors and management. This paper analyzes tourist behaviors in Xixi national wetland park by observation, in-deep interview and questionnaire. The results show that the role of tourist behavior is very important in the construction of Xixi national wetland park. Tourist expectation, experience and satisfaction are all critical success factors for the planning and management of wetland ecotourism resorts. How to develop ecotourism in national wetland park is explored in this paper.

 

Key Words: Tourist Behavior;    Wetland Ecotourism;    Xixi National Wetland Park

浙江大学管理学院旅游系

 

《国家湿地公园示范项目——西溪国家湿地公园研究》项目组

 

西溪湿地是中国首个国家湿地公园，其产品建设、旅游市场发育、园区管理等方面的经验对湿地生态旅游的发展具有高度的示范作用。本文通过参与式观察、深度访谈及问卷调查的方式研究了西溪湿地国家湿地公园旅游者的现状行为特征和潜在的趋势，深入地分析了旅游者的行为特征对国家湿地公园建设的指导作用，并以此为基础讨论了国家湿地公园生态旅游发展模式。

 

关键词：旅游者行为    国家湿地公园建设    西溪湿地    生态旅游

 

（编辑：刘想）